September Fri, 1996

1996 NEW JERSEY ELECTIONS NEW JERSEY’S REACTION TO DOLE’S 15% TAX CUT ISSUES AND THE MOOD OF THE ELECTORATE

The Dole 15% tax reduction plan is not appealing to a majority of New Jersey voters. Six-in-ten are not convinced that if Bob Dole is elected there would actually be a 15% tax reduction, and 6-in-10 don't think they would personally benefit from this plan. In addition, 6-in-10 New Jersey voters would rather reduce the federal budget deficit than have the 15% income tax cut.

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September Sun, 1996

1996 NEW JERSEY ELECTIONS CLINTON LEADS DOLE; LOW AWARENESS OF SENATE CANDIDATES

President Bill Clinton currently has more firm supporters than Bob Dole, but 30 percent of New Jersey registered voters are uncertain about their choice. Among registered New Jersey voters who say they will not change their minds before Election Day, Clinton is ahead of Dole by a margin of 42 to 23 percent. Clinton has close to a 2-to-1 lead (57% to 29%) among all those who have made a choice but might change their mind before the election. Compared to June, Clinton has a 6 percentage point increase in his firm vote while Dole's firm vote has stayed about the same at 23 percent. Overall, Ross Perot lags way behind the 16 percent of the vote he received in 1992 with 6 percent of registered voters selecting the Reform ticket candidate.

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June Sun, 1996

THE 1996 ELECTIONS: ISSUES, CHARACTER, AND CAMPAIGNS

In both the 1996 Presidential and the U. S. Senate race, economic concerns such as the economy, the budget deficit, and unemployment top the list of a wide range of issues New Jersey voters identify as being most important in the election, and the Democratic candidate is preferred as being the most capable of handling the issue New Jersey voters select as being the most important. By a margin of 47 to 34 percent registered voters say Bill Clinton can do a better job than Bob Dole in handling the issue they select as being most important in the Presidential race, and Bob Torricelli (22%) is selected over Dick Zimmer (16%) in the race for U. S. Senate.

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