As an academic-based research organization, ECPIP offers its services to government agencies and public policy-related non-profit organizations. In order to engage ECPIP’s services, the research agenda should focus on a matter of public policy that has an impact on the lives of residents. ECPIP offers a reputation for integrity, quality, and objectivity in all its research services.
The Taft Communications and Rutgers-Eagleton Poll State of Diversity® Survey
America’s workplaces are on the leading edge of the US becoming a more pluralistic nation — offering greater exposure to diversity than what individuals may experience in their home and social interactions and staffed by people who want their employers to promote diversity and inclusion in the workplace, a Taft Communications and Rutgers-Eagleton Poll State of Diversity® public opinion survey of American workers finds.
This general consensus, though, masks deep divisions according to race, gender, age, education and other categories – not least of which is political affiliation.
The New Brunswick Community Survey
The New Brunswick Community Survey is a four-decade collaboration between the Eagleton Center for Public Interest Polling (ECPIP) at Rutgers University and New Brunswick Tomorrow (NBT). It is believed to be the longest running community survey in the nation. The survey serves to capture residents’ perceptions of the quality of life in New Brunswick, as well as reactions to the changes and developments that have occurred as a result of revitalization over the past four decades. First done in 1976, the survey was previously conducted biennially. The 2012 and 2016 installments altered this pattern by being conducted in four-year intervals. Nineteen iterations of the survey have been conducted to date.
Head to our Poll Data Archive to explore questionnaires, datasets, results, and/or reports from each iteration of the survey.
Read the latest New Brunswick Community Survey report here.
The Rutgers-Eagleton/Fairleigh Dickinson University Garden State Polling Partnership
As response rates to telephone surveys continue to drop and cell phones continue to rise, the polling industry is at a crossroads in terms of how best to assess public opinion moving forward. Therefore, the Eagleton Center for Public Interest Polling (home of the Rutgers-Eagleton Poll) and Fairleigh Dickinson University (home of the FDU Poll) have partnered to explore the future of public opinion polling in the Garden State in an in-depth experiment involving tests of survey mode and sampling.
For almost 50 years, the Rutgers-Eagleton Poll – established in 1971 at Rutgers University’s Eagleton Institute of Politics – has been conducted by telephone, using what is known as a probability-based sample to survey New Jersey residents. That methodology has since been used by all other academic organizations that have conducted surveys in New Jersey – including Fairleigh Dickinson University (established in 2001), Monmouth University (established in 2005), and Quinnipiac University.
The polling landscape has dramatically transformed within the last decade, however. Due to technological changes (like cell phones and caller ID), behavioral changes (like fewer people answering their phones and responding to surveys), and an increased number of unsolicited calls (like telemarketing and spam), telephone surveys have become far more difficult and far more expensive. Response rates are now in the single digits, meaning more call attempts have to be made than ever before to achieve a single completed interview – which, in turn, means more time and more money. It now costs almost three times as much to complete a telephone interview than it did just five years ago, with fielding costs reaching over $100 per completed interview at some of the most well-known and respected telephone survey call centers.
The polling profession has started to adapt by moving online but has faced a major hurdle – the current inability to take a probability-based sample of Internet users. The industry has attempted to tackle this problem in two ways:
- By conducting a probability sample by mail or phone and recruiting those respondents to join an online panel (with those not online being given that capacity by the survey organization). This has been the approach of organizations like the Pew Research Center and Ipsos’ KnowledgePanel, the latter of which was used for this current study.
- By conducting a non-probability sample, where respondents volunteer to be surveyed rather than the probability sample where they are selected to be surveyed. The New York Times/CBS News Poll took this approach in 2014, for example.
A number of research studies have found that the results of probability and non-probability samples are similar, if weighted correctly at the end. But probability samples are still slightly more accurate, may have better reliability over time, and allow for the computation of sampling error – a statement of the probabilities of how likely the poll is to be accurate.
Because of the need to move away from telephone surveys, the Rutgers-Eagleton Poll at Rutgers-New Brunswick’s Eagleton Institute of Politics and the FDU Poll at Farleigh Dickinson University have combined their resources to conduct one of the first ever in-depth experiments testing the effects of both survey mode and type of sample on statewide public opinion polling. The extensive study involves testing an identical questionnaire on three different samples:
- A probability-based sample of 621 respondents from a traditional dual-frame telephone survey conducted by live callers on both landline and cellular phone between March 7 and March 12, 2019. The telephone survey was fielded by Braun Research, Inc with sample provided by Dynata.
- A probability-based sample of 629 respondents from Ipsos’ online probability-based KnowledgePanel® conducted online between March 13 and March 22, 2019.
- A non-probability sample of 643 respondents from Ipsos’ opt-in panel conducted online between March 17 and March 28, 2019.
The results reported on in this series of releases by Rutgers-Eagleton and FDU will report results only from the combined samples of the telephone survey and online probability-based panel. The questionnaire was developed and all data analyses were completed in house by Dr. Ashley Koning and Dr. Cliff Zukin at the Eagleton Center for Public Interest Polling (ECPIP) at Rutgers University-New Brunswick and Dr. Krista Jenkins at Fairleigh Dickinson University. William Young and Kyle Morgan assisted with preparation of the questionnaire and analysis and preparation of this release. This poll is paid for and sponsored by both the Eagleton Institute of Politics at Rutgers University-New Brunswick and Fairleigh Dickinson University.
Visit our Poll Data Archive to see all press releases within this series.
The New Jersey Health Matters Poll Series
The New Jersey Health Matters Poll is a collaboration between the New Jersey Health Care Quality Institute and the Rutgers-Eagleton Poll. The periodic survey measures New Jersey citizen attitudes on current health care topics of interest. Past collaborations include polling on end of life care, telehealth, women’s reproductive issues, insurance coverage, and trust in and usage of health resources. For more information on the New Jersey Health Care Quality Institute, click here.