November Sun, 1996
1996 NEW JERSEY ELECTIONS A STATE IN FLUX CLINTON’S LEAD DECLINES; ZIMMER AND TORRICELLI EVEN VOTER INTEREST DROPS
While President Bill Clinton still leads former Senator Bob Dole 45 to 34 percent, there has been a 10 percentage point decline in the President's support since the poll conducted in mid-October. In addition, President Clinton who has had support for re-election among a majority of New Jersey voters since February, now finds the state's likely voters reconsidering him as their choice to lead the country for the next four years. Forty-six percent of likely voters say that the President deserves re-election which is a 10 percentage point decline since the mid-October poll. While Bob Dole is the benefactor of some of this discontent with Clinton, Ross Perot is gaining about the same proportion of those who are moving from Clinton. Independent voters, voters aged 50 to 64 years old, and voters who are 18-29 years old are examples of groups where Clinton's strong lead is eroding.
October Sun, 1996
NEW JERSEYAN’ REPLY TO: WHERE DO YOU LIVE?
As might be expected, when someone from New Jersey describes where they live to someone they have just met almost all of them (97%) use the name of their town. However, state residents also depend on other characteristics of the state to assist them in identifying their New Jersey location. Following their town, the top three descriptions used always or sometimes by New Jerseyan are a highway or highway intersection (84%), their county (82%), and their location in the state such as north, south, east, or west (77%).
October Fri, 1996
1996 CAMPAIGN ISSUES
More of New Jersey's registered voters are informed about the issues being discussed in the Presidential campaign than are informed about issues in the U.S. Senate race. Eight-in-ten voters can name an issue they think is being discussed by Republican Bob Dole and 3-in-4 can name an issue that Democrat Bill Clinton is talking about. In comparison, most New Jersey voters cannot name issues that either Republican Dick Zimmer or Democrat Bob Torrecilli are talking about in the U.S. Senate election. Two-in-three voters cannot name an issue being discussed by Zimmer and close to 3-in-4 cannot name an issue that Torricelli is talking about.
October Thu, 1996
NEW JERSEYANS ASSESS 1996 POLITICAL CAMPAIGNS
The impressions New Jersey's registered voters have of the tone of the Presidential campaign are very different from what they think about the U.S. Senate race. Half of the voters say that, in general, this year's Presidential campaign has been positive. In comparison, half say the U.S. Senate race has been negative. In both elections, the Republican campaigns are viewed as being more negative than the Democrats’.