June Sun, 1996

THE 1996 ELECTIONS: ISSUES, CHARACTER, AND CAMPAIGNS

In both the 1996 Presidential and the U. S. Senate race, economic concerns such as the economy, the budget deficit, and unemployment top the list of a wide range of issues New Jersey voters identify as being most important in the election, and the Democratic candidate is preferred as being the most capable of handling the issue New Jersey voters select as being the most important. By a margin of 47 to 34 percent registered voters say Bill Clinton can do a better job than Bob Dole in handling the issue they select as being most important in the Presidential race, and Bob Torricelli (22%) is selected over Dick Zimmer (16%) in the race for U. S. Senate.

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June Sun, 1996

1996 NEW JERSEY ELECTIONS CLINTON LEADS DOLE; FEW KNOW TORRICELLI AND ZIMMER

At this early stage in the elections for President and for the Senate, there are opportunities for all four candidates to launch winning campaigns. Although President Bill Clinton currently has more supporters than Bob Dole, 36 percent of New Jersey registered voters are currently uncertain about their choice. Among registered New Jersey voters who say they will not change their minds before Election Day, Clinton is ahead of Dole by a margin of 36 to 24 percent. Clinton has an even larger 53 to 34 percent lead when those who have made a choice but might change their mind before the election are included in the support for the candidates. In addition, similar to February of this year, 51 percent of registered voters say Clinton deserves re-election.

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