October Wed, 1996

1996 NEW JERSEY ELECTIONS CLINTON CONTINUES TO LEAD DOLE; RECOGNITION OF SENATE CANDIDATES INCREASES

With about two weeks until Election Day, there are still about 1-in-4 registered New Jersey voters who are deciding on their choice for President. Among registered New Jersey voters who say they will not change their minds before Election Day, Clinton is ahead of Dole by a margin of 47 to 23 percent which is a slight increase for Clinton since September and about the same support for Dole. When voters who have made a choice but might change their mind before Election Day are included, Clinton leads Dole 55 to 28 percent. However, in a foreshadowing of the potential volatility of New Jersey's uncommitted voters there was some shifting of support before and after the October 16 debate. Among the 403 voters interviewed before the debate, Dole's support among the voters who made a choice was 31 percent and Clinton was at 50 percent. However, in the interviews conducted following the debate, Dole had support from 25 percent of the voters and Clinton's support was at 59 percent.

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September Fri, 1996

1996 NEW JERSEY ELECTIONS NEW JERSEY’S REACTION TO DOLE’S 15% TAX CUT ISSUES AND THE MOOD OF THE ELECTORATE

The Dole 15% tax reduction plan is not appealing to a majority of New Jersey voters. Six-in-ten are not convinced that if Bob Dole is elected there would actually be a 15% tax reduction, and 6-in-10 don't think they would personally benefit from this plan. In addition, 6-in-10 New Jersey voters would rather reduce the federal budget deficit than have the 15% income tax cut.

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September Sun, 1996

1996 NEW JERSEY ELECTIONS CLINTON LEADS DOLE; LOW AWARENESS OF SENATE CANDIDATES

President Bill Clinton currently has more firm supporters than Bob Dole, but 30 percent of New Jersey registered voters are uncertain about their choice. Among registered New Jersey voters who say they will not change their minds before Election Day, Clinton is ahead of Dole by a margin of 42 to 23 percent. Clinton has close to a 2-to-1 lead (57% to 29%) among all those who have made a choice but might change their mind before the election. Compared to June, Clinton has a 6 percentage point increase in his firm vote while Dole's firm vote has stayed about the same at 23 percent. Overall, Ross Perot lags way behind the 16 percent of the vote he received in 1992 with 6 percent of registered voters selecting the Reform ticket candidate.

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